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Public Relations Campaign-Riordan

"recommend strategies to build media relations and generate publicity for the organization chosen."

a. List objectives for the PR Campaign
b. Identify the organization's publics
c. Write a media release and create a media distribution list for the media release
d. Develop a tactical plan utilizing five PR tools.

Tools:
Open House
Press conference
Community event
Corporate newsletter (internal and/or external)
Spokesperson.

Can you please help with this problem? I need detailed information mainly on part d. The organization I have been given to create this assignment is Riordan Manufacturing. They are an industry leader in the field of plastic injection molding for such things as plastic bottles, fans, heart valves, medical stents and custom plastic parts. I need help Developing a tactical plan to build media relations and generate publicity for the organization. The tools are listed above. Thank you very much.

Solution Preview

Let us take each PR tool one by one to develop a tactical public relations plan for Rirodan Manufacturing which is an industry leader in products like plastic bottles, fans, heart valves, medical stents and custom plastic parts.

The main objective of a PR campaign is to develop a positive corporate image about the company in the eyes of the stakeholders such as customers, shareholders and general public by means of cost effective and influential public relations tools.

Open house: Open house is an excellent PR tool to provide a platform for the customers and stakeholders of the company to interact with company management and officials and share their grievances, complaints and suggestions for improving the products of the company. Such open houses should be held on regular basis and stakeholders and customers of the company should be informed in advance about the timing and place of such events. Riordian Manufacturing is primarily engaged in the manufacturing of plastic products and catering both to domestic as well as industrial or commercial customers. Therefore, open house provides an opportunity for the company to understand whether ...

Solution Summary

Public Relations Campaign-Riordan

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