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    Marketing: Organizational Ethics and Social Responsibility

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    Imagine you are the marketing manager for a product that is used daily, such as coffee or paper towels, and you are selected to introduce the product to a new international market. What ethical or social responsibility issues, such as labor practices and fair trade, might you face when introducing the product to that market? How might you overcome these issues?

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    Solution Preview

    As a marketing manager introducing a new product into a new international market, I should be able to identify and consider the values and beliefs upheld in that market. If we use coffee as an example, many markets are sensitive to labor practices and ...

    Solution Summary

    This solution outlines some of the ethical challenges that a marketing manager might face when introducing a product into a new international market, as well as, how to address these challenges.