Marketing: Telling the Truth and Ethics
Not what you're looking for?
I need help and guidance with this question. "We will tell the truth in all situations and at all times." Is this possible in marketing and ethics; is it even desirable? Discuss how this proclamation is, or is not at all, problematic for marketers.
Purchase this Solution
Solution Summary
Marketing for telling the truth and ethics is examined. How the proclamation is problematic to marketers is discussed.
Solution Preview
According to the American Marketing Association (AMA), ethics and honesty are valuable and obtainable in addition to desirable. For example, the ethical norms laid out for marketers indicated as, do not harm, foster trust in the marketing system, and embrace ethical values. In addition, the ethical values include striving to be truthful in all situations at all times (AMA, 2013).
There are certain moral principles that are quite crucial to ethical advertising. Moreover, these principles emphasize truthfulness, the dignity of the human person as well as the social responsibility. First, truthfulness in advertising highly recommends that the ...
Purchase this Solution
Free BrainMass Quizzes
Production and cost theory
Understanding production and cost phenomena will permit firms to make wise decisions concerning output volume.
MS Word 2010-Tricky Features
These questions are based on features of the previous word versions that were easy to figure out, but now seem more hidden to me.
Team Development Strategies
This quiz will assess your knowledge of team-building processes, learning styles, and leadership methods. Team development is essential to creating and maintaining high performing teams.
Introduction to Finance
This quiz test introductory finance topics.
Learning Lean
This quiz will help you understand the basic concepts of Lean.