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Ethical Challenges in Marketing and Advertising

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Please discuss the following:

1. What is the most significant ethical challenge of marketing and advertising? At what point does a lack of truth in advertising effectuate diminishing returns for the advertiser?

2. Is the free marketplace a business regulator? If so, how? If not, why not?

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Solution Summary

This solution discusses marketing and advertising concepts, including ethical challenges, truth in advertising, and if the free marketplace can be considered a business regulator. All questions are thoroughly answered.

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1. What is the most significant ethical challenge of marketing and advertising?

In my opinion, the most significant ethical challenge in marketing and advertising is determining the exact ethical boundaries based on the industry. This will slightly differ based on industry, and this is where a strong sense of ethics presents itself. For example, ethical advertising for a beer or alcohol company would include different elements that would be unethical when advertising for family oriented products. Likewise, the use of various messages is ...

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