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    Developing New Products in the Global Economy

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    Let's say as a participant in the AIBC, you will have an opportunity to become a published writer at the end of the conference. "The Marketing Scene," http://www.themarketingscene.com/index.php/site/topic/selling_sin/ provides a platform for professionals and consumers to discuss new ways of marketing, the effectiveness of advertising trends, specific ad campaigns and the impact this information has on our society. It provides a good starting point for this. Some of the stories talk about the marketing of new products or the revitalization of existing ones.

    1. What challenges does a company face when developing new products in the global economy? Describe selected challenges using examples of at least 3 product/service launches.
    2. After having discussed the challenges of new product launches, how has technology assisted in the effort? Please report on at least 3 situations in which technology supports the marketing effort.
    3. Legal and ethical implications loom large in today's business environment. Describe selected challenges using examples of at least 3 legal/ethical faux pas in marketing that hit the media. The Marketing Scene devotes a section to http://www.themarketingscene.com/index.php/site/topic/mcworld/ Controversy in Ads, which may give you some ideas for your research.

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    1. What challenges does a company face when developing new products in the global economy? Describe selected challenges using examples of at least 3 product/service launches.

    Cultures are different and therefore food choices are different. Restaurants like McDonald's must be aware of the cultural norms to provide food that does not offend the region. For examples, pork in Israel is an issue. In India, the company ran into problems with beef because it was a part of the oil used to fry potatoes. (http://www.icmrindia.org/casestudies/catalogue/Business%20Ethics/The%20McDonald%20Beef%20Fries%20Controversy.htm)

    Religious precepts can create problems. New products containing alcohol can be an issue. Those religions where alcohol is limited or banned, even a small amount of alcohol is considered a problem. Making sure to know what is accepted within the society in terms of ingredients is important. Much like cultural norms, religious norms are vital and to ignore them is going to cost both customers and reputation within a country.

    Advertising can ...

    Solution Summary

    The solution discusses developing new products in the global economy.

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