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The first question to ask is "What is Sustainable Competitive Advantage?" According to 1000ventures.com (2010) sustainable competitive advantage is the focal point of your corporate strategy. According to this site, it allows the maintenance and improvement of your business's competitive position in the market; it is an advantage that enables businesses to survive against its competition over a long period of time. According to this site, hyper competition is a key factor in today's new economy; new customers want it quicker, cheaper, and they want it their way. Thus, according to these authors, the fundamental qualitative and quantitative shift in competition requires organizational change on an unprecedented scale; your sustainable competitive advantage should be built upon your corporate capabilities and must constantly be reinvented.
According to 1000ventures.com (2010) distinctive capabilities are the basis of your competitive advantage; and according to the new "resource-based view" of the company, sustainable competitive advantage is achieved by continuously developing existing and creating new resources and capabilities in response to rapidly changing market conditions; among these resources and capabilities, in the new (present day) economy is knowledge; knowledge represent the most important value-creating asset. According to this site, the opportunity for your ...
Sustainable competitive advantage is attained continuously by developing existing and creating new resources and capabilities in response to rapidly changing market conditions; leadership is the necessary condition for long-term competitiveness, particularly today in terms of the knowledge economy; in addition, this essay describes how radical innovation is linked to long-term corporate success.