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Marketing Philosophy and Strategy.

What challenges does a company face when developing new products in the global economy? Describe selected challenges using examples of at least 3 product/service launches. Resources MUST include articles from the libraryâ??s full-text databases.

After having discussed the challenges of new product launches, how has technology assisted in the effort? Report on at least 3 situations in which technology supports the marketing effort. Resources MUST include articles from the libraryâ??s full-text databases.

Legal and ethical implications loom large in today's business environment. Describe selected challenges using examples of at least 3 legal/ethical faux pas in marketing that hit the media. The Marketing Scene devotes a section to Controversy in Ads, which may give you some ideas for your research. Resources MUST include articles from the libraryâ??s full-text databases.

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The response addresses the queries posted in 946 words with references.

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The response addresses the queries posted in 946 words with references.

//This paper reflects the various challenges faced by the new product launch, use of technology in enhancing the effectiveness of the marketing campaign, and various examples when the products have to face the legal and ethical implications.//

Introduction

When a new product is launched then various factors have to be considered to make it successful. Various factors include segmenting, targeting and positioning of the product, formulating an effective marketing, and advertising strategy. Sometimes the new product launch has to face various challenges also.

When a new product is launched in the global market place without proper prior planning for segmenting, targeting the customers, positioning of product, developing a sales and distribution strategy and training the sales force, it has to face various problems and challenges.

One of the major challenges that the global product launch generally face is the segmentation of the market and selecting the target market. The target market for the product may be different in different countries. The preferences of the people for the product may be different in different countries. For a product launch, it is very necessary to do the market research about the segmentation of the market and for choosing the target market. Sometimes, the difference in the regional preferences also becomes a major challenge for a product launch. For instance, in mid 1990's McDonald's launched a product called Deluxe line to target the older people and launched a tag line "Especially for grown up taste" to market it but the launch failed ...

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The response addresses the queries posted in 946 words with references.

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