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    Competitive Intelligence & Marketing

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    - What is competitive intelligence? What is the importance of competitive intelligence and analysis in modern-day marketing? How can a company's marketing organization ensure that it is able to identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors?

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    https://brainmass.com/business/competitive-advantage/competitive-intelligence-marketing-485977

    Solution Preview

    Competitive intelligence is the action of gathering, analyzing, and distributing information about one's customers, competitors, and environment to support decision making within an organization. This may be information in regards to product changes, pricing, or new entries to the market place. Competitive ...

    Solution Summary

    This solution defines competitive intelligence and explains the importance of competitive intelligence and analysis in modern-day marketing. It also discusses how a company's marketing organization can ensure that it is able to identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors.

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