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Marketing Research paper - Kudler Fine Foods

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Kudler Fine Foods is a gourmet grocery store that has experienced significant growth and is now focused on expanding its services, improving the efficiency of its operations, and increasing the consumer purchase cycle. Prepare a 1,050-1,400-word paper in which you justify the importance of marketing research in the development of Kudler Fine Food's marketing strategy and tactics, and identify the areas where additional market research is needed. Also, analyze the importance of competitive intelligence and analysis in regards to the development of Kudler Fine Food's marketing strategy and tactics.

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Solution Summary

The solution examines marketing research for Kudler Fine Food.

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Introduction
Kudler Fine Foods is a local trendy specialty food store. It is located in the San Diego metropolitan area. The company has overall of three stores located in La Jolla, Del Mar and Encinitas. Each of the company's stores has more or less 16,000 square feet of retail space situated in a modish shopping centre. All the stores of the company are stocked with the extraordinarily premium domestic and imported foodstuffs along with a categorization into the diverse departments, which are as follows:
? Fresh Bakery and Pastries
? Fresh Produce
? Fresh Meat & Seafood
? Condiments and Packaged Foods
? Cheese's and Specialty Dairy Products
Market Research
Market research comprehends all the areas of marketing, right from the thought for a new product to after sales service. The information which is accumulated and examined with the help of marketing research can efficaciously be applied for internal directs or for making substantial strategic decisions. The process of market research extends a scientific platform, in contrast to traditional non-rational approach of decision making by company managers, which used to engage a large amount of resources of organization at a risk (Kotler, 2002).
Significance of Marketing Research in Kudler Fine Foods
The environment for marketing has become vivacious and chaotic. Without adequate grounding, it is not simple for organizations to survive in such an environment. Companies need to assemble information about their customers' likes and dislikes and the grounds for them. Peculiarly in case of a food company, it is very essential for it to distinguish the taste and orientations of its customers as tastes of consumers in respect to their food habits change often.
To resolve all these market related troubles, company can make use of market research like Kudler Fine Foods. Market research alleviates it in assembling information about its consumers and their tastes and predilections in respective seasons along with their responses to diverse products, prices & distribution and promotion strategies. Kudler Fine Food had formulated well-organized marketing ...

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