Marketing Research Sample Essay
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Kudler Fine Foods is a gourmet grocery store that has experienced significant growth and is now focused on expanding its services, improving the efficiency of its operations, and increasing the consumer purchase cycle. Use the Virtual Organization link on the page to access additional company information on Kudler Fine Foods. Using Kudler Foodâ??s Marketing Overview as a guide, prepare a 1,050-1,400-word APA compliant paper in which you:
1. Justify the importance of marketing research in the development of Kudler Fine Foodâ??s marketing strategy and tactics
2. Identify the areas where additional market research is needed.
3. Analyze the importance of competitive intelligence and analysis in regards to the development of Kudler Fine Foodâ??s marketing strategy and tactics.
4. Remember to use APA format, including writing in the third person, an abstract, section headers, title page as well as properly citing all of your sources both in your narrative as well as on an end-of-paper references list. No references should appear on your reference list if the source is also not cited within your paper
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Solution Summary
The solution is a 980-word sample essay that discusses the importance of marketing for Kudler Fine Foods, a 'sample' case study used for this particular paper. It also identifies areas for market research as well as the importance of competitive intelligence in developing the sample company's marketing strategies.
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Dear Student,
Hello and thank you for using Brainmass.The solution below is based on an 'assumed' case study. Details about this case study can be found on the original attachment Kudler_Fine_Foods.docx.
Sincerely,
OTA 105878/Xenia Jones
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Marketing Research: Kudler Fine Foods
Marketing research is an important part of business, without it, companies will be unable to keep in touch with trends and changing tastes, demands and preferences of their consumers. Essentially it is the continued gathering of important consumer and market data recording and subsequently analysing said data related to the creation of strategies and correction/calibration of present ones for the purpose of increasing interest and consumption of the company's products and services. To do this, marketing research takes into account the 4Ps of marketing mix; by identifying and continually assessing them, how they impact customer behaviour can be understood. One can do either a qualitative (focusing on details and experience of consumers) or quantitative (focusing on measurable statistical data) research as possible methodologies. Said methodologies are also sometimes mixed to give depth to statistics and a 'social' face to numbers. In the case of Kudler Fine foods, I am of the opinion that marketing strategies are essential in promoting awareness and interest as well as keeping market share especially since theirs is a specialized niche. They have to compete with mass market providers who can easily undercut them (i.e. Retail Supermarket Chains like Wal-Mart) therefore the ...
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- MPhil/PhD (IP), Open University, Milton Keynes, UK
- MA, Open University, Milton Keynes, UK
- Certificate, Geva Ulpan (via Universita Tel Aviv)
- BA, University of the Philippines
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