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Kudler Fine Foods is a gourmet grocery store that prides itself on customer service. As a growing enterprise in a competitive market, Kudler Fine Foods wants to create a marketing campaign to improve and maintain long-term customer loyalty. Prepare a 400 word proposal in which you recommend marketing strategies and tactics based on the market research collected for Kudler Fine Foods. Use the Virtual Organization link on the eCampus page to access additional company information on Kudler Fine Foods. Be sure to address the following in your proposal:

a. Analyze the market research data sets contained in the Kudler Fine Food's Market Research Results that are attached-
b. Convert the data sets into marketing information -

Be sure to properly cite your references. If you used an electronic source, include the URL. If you used a printed source or reference pages from the Virtual Organizations, please attach a copy of the
data to your paper.

**Attached are the Kudler Fine Food's Market Research Results

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Kudler Fine Foods is a gourmet grocery store that prides itself on customer service. As a growing enterprise in a competitive market, Kudler Fine Foods wants to create a marketing campaign to improve and maintain long-term customer loyalty. Prepare a 400 word proposal in which you recommend marketing strategies and tactics based on the market research collected for Kudler Fine Foods.

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a. Analyze the market research data sets contained in the Kudler Fine Food's Market Research Results that are attached-
As per research, the company's store timings are quite convenient and need not be changed as majority of respondents are satisfied with store timings. Similarly, a large majority of respondents like the store atmosphere and decor. 15% of the respondents are not happy with the store decor and atmosphere and thus, scope of improving the store decor and atmosphere exists to improve the satisfaction level of this group.

Almost 30% of the respondents are not happy with the selection of products present in the store. This is a cause of cocern and need to be addressed immediately as a large portion of prospective customers are not happy with the product mix which can negatively affect sales and hamper growth prospects. ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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