Purchase Solution

Importance of Competitive intellegence in marketing

Not what you're looking for?

Ask Custom Question

Can you help me get started with this assignment?

2. What is competitive intelligence? What is the importance of competitive intelligence and analysis in today's marketing?

3. Define the four market segmentation variables (geographic, demographic, psychographic, and behavioral) and describe how they impact your organization's (or one you are familiar with) marketing strategy?

Purchase this Solution

Solution Summary

A detailed answer comprising of around 400 words has been provided. The solution provides a clear answer to the question and also provides references.

Solution Preview

Dear Customer,

I have completed the paper. I hope this helps.

IMPORTANT NOTE:

** Please use this for reference only and do not submit this as your own work. The document below is for REFERENCE PURPOSES only.***

Best Regards,
106714

-------------

1. Competitive intelligence simply refers to the coordination and monitoring of the competitors and to gain a good understanding of whom and where the competitors are in the market place. The competitive intelligence also has to do with what a company will do and basing the acts of the company on the possible steps of the competitors. Aurora WDC explains, "Strategically, to gain foreknowledge of your competitor's plans and to plan your business strategy to countervail their plans. As ...

Purchase this Solution


Free BrainMass Quizzes
Introduction to Finance

This quiz test introductory finance topics.

Organizational Behavior (OB)

The organizational behavior (OB) quiz will help you better understand organizational behavior through the lens of managers including workforce diversity.

Basics of corporate finance

These questions will test you on your knowledge of finance.

Production and cost theory

Understanding production and cost phenomena will permit firms to make wise decisions concerning output volume.

Cost Concepts: Analyzing Costs in Managerial Accounting

This quiz gives students the opportunity to assess their knowledge of cost concepts used in managerial accounting such as opportunity costs, marginal costs, relevant costs and the benefits and relationships that derive from them.