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2. What is competitive intelligence? What is the importance of competitive intelligence and analysis in today's marketing?
3. Define the four market segmentation variables (geographic, demographic, psychographic, and behavioral) and describe how they impact your organization's (or one you are familiar with) marketing strategy?© BrainMass Inc. brainmass.com October 25, 2018, 2:23 am ad1c9bdddf
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1. Competitive intelligence simply refers to the coordination and monitoring of the competitors and to gain a good understanding of whom and where the competitors are in the market place. The competitive intelligence also has to do with what a company will do and basing the acts of the company on the possible steps of the competitors. Aurora WDC explains, "Strategically, to gain foreknowledge of your competitor's plans and to plan your business strategy to countervail their plans. As ...
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Importance of Marketing Research and Competitive Intelligence
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Justify the importance of marketing research in the development of Kudler Fine Food's marketing strategy and tactics, and identify the areas where additional market research is needed.
Analyze the importance of competitive intelligence and analysis in regards to the development of Kudler Fine Food's marketing strategy and tactics.
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