The use of competitive intelligence in organizations
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Think about how competitive intelligence was used in organization for whom or with whom you have worked. Who had access to it? How was it used? What protections were placed around it so that knowledge gained from competitive 'intel' was not leaked to competitors.
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Think about how competitive intelligence was used in organization for whom or with whom you have worked. Who had access to it? How was it used? What protections were placed around it so that knowledge gained from competitive 'intel' was not leaked to competitors.
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When we look at competitive intelligence, we look at several components. Competitive intelligence deals with the components needed to define, gather, analyze, compile, and process the cumulative intelligence in the company which allows the company to then use that intelligence to gain customers, make better business decisions, and stay ahead of the competition. Competitive intelligence is basically comprised of trade secrets. Trade secrets are just that - secrets used by the company to make their products, ...
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