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marketing and ideas for soft drink manufacturer

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I'm a soft drink manufacturer and am thinking about introducing a new soda flavor: tangerine. What would you suggest are some of the marketing-related things I should do before I produce my first bottle, and what would be their importance?

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Solution Summary

The importance of marketing and ideas for soft drink manufacturer with new flavor is examined. Some of the marketing related things they should do to produce a first bottle are determined.

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One of the most important marketing related tasks to be done before producing the first bottle is to conduct an extensive market research to ascertain the viability and market prospects of this new product. The company should conduct extensive primary and secondary research to ascertain market size, growth rates, competitive scenario, consumer's taste and preferences, etc. before producing the first bottle. Such market research will provide deep insight to the ...

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  • BComm, University of Delhi
  • Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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