Purchase Solution

marketing and ideas for soft drink manufacturer

Not what you're looking for?

Ask Custom Question

I'm a soft drink manufacturer and am thinking about introducing a new soda flavor: tangerine. What would you suggest are some of the marketing-related things I should do before I produce my first bottle, and what would be their importance?

Purchase this Solution

Solution Summary

The importance of marketing and ideas for soft drink manufacturer with new flavor is examined. Some of the marketing related things they should do to produce a first bottle are determined.

Solution Preview

One of the most important marketing related tasks to be done before producing the first bottle is to conduct an extensive market research to ascertain the viability and market prospects of this new product. The company should conduct extensive primary and secondary research to ascertain market size, growth rates, competitive scenario, consumer's taste and preferences, etc. before producing the first bottle. Such market research will provide deep insight to the ...

Solution provided by:
Education
  • BComm, University of Delhi
  • Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
Recent Feedback
  • "Thanks"
  • "Thanks"
  • "Very good! "
  • "thanks"
  • "Thank you!"
Purchase this Solution


Free BrainMass Quizzes
Balance Sheet

The Fundamental Classified Balance Sheet. What to know to make it easy.

Organizational Behavior (OB)

The organizational behavior (OB) quiz will help you better understand organizational behavior through the lens of managers including workforce diversity.

Employee Orientation

Test your knowledge of employee orientation with this fun and informative quiz. This quiz is meant for beginner and advanced students as well as professionals already working in the HR field.

Marketing Management Philosophies Quiz

A test on how well a student understands the basic assumptions of marketers on buyers that will form a basis of their marketing strategies.

Cost Concepts: Analyzing Costs in Managerial Accounting

This quiz gives students the opportunity to assess their knowledge of cost concepts used in managerial accounting such as opportunity costs, marginal costs, relevant costs and the benefits and relationships that derive from them.