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This post addresses principles of ethics and CSR.

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Compare and contrast the two common principles that can be used to guide companies and marketing managers on issues of ethics and social responsibility.

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The solution compares and contrasts two common principles that can be used to guide companies and marketing managers on issues of ethics and social responsibility.

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The first principle, which is the one that is most commonly followed by companies, states that companies hold their own decisive power to determine ethics and social responsibility issues. There are numerous examples of this in the current business environment. Johnson & Johnson, Starbucks, and many other ...

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