Importance of social responsibility and ethics.
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Analyze the importance of social responsibility and ethics as related to the organizations marketing.
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Marketing ethics is the area of applied ethics which deals with the moral principles behind the operation and regulation of marketing. Some areas of marketing ethics (ethics of advertising and promotion) overlap with media ethics. An organization exists in a society. In this respect, it has a definitive social responsibility in discharging its duties and conducting its operations. Ethics are certain rules and procedures that outline as to what is good or bad behavior. An ethic-centric organization follows ethical tenets in conducting business and overseeing its day-to-day ...
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