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global marketing for Nestle

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Select an organization with which you are familiar that conducts both domestic and global marketing

I have selected Nestle as an organization for this assignment.

b) Discuss the high level domestic and global environmental factors that may impact the organization's marketing decision

c) Explain how technology impacts the organization's marketing decisions

d) Analyze the importance of social responsibility and ethics as related to the organization's marketing

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This explanation provides you a comprehensive argument relating to global marketing for Nestle

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I have selected Nestle as an organization for this assignment.

b) Discuss the high level domestic and global environmental factors that may impact the organizations marketing decision
Nestle should consider important government and legal factors when carrying out its operations in the US and abroad. For instance, it must adhere to the tax policy of the country where it is doing business, it must comply with environmental regulations, respect trade restrictions, pay tariffs and respect the law of every country in which it does business. For instance, there were genetically modified organisms found in Chinese Nesquik. This was in violation of the local laws. In addition, Nestle should evaluate the economic environment factors locally and abroad. In this context it should evaluate exchange rate change, interest rates in different countries, inflation rate and overall economic growth. In the same context Nestle should evaluate the social factors on both domestic and international level. It should take adequate steps for safety, should consider the health consciousness of the people and respect career attitudes. Consider the fact that Nestle has been accused for purchasing cocoa from West African farms ...

Solution provided by:
Hatim Baxamusa, MBA
Education
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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