I am conducting a research paper on the Nestle's baby formula.
I have to have 5 pages paper on the case involving both ethical and legal circumstances. I need to discuss the issue presented by the situation as well as argue why or why not the response was appropriate, ethical or legal. What might the company have done better and why. Need citations and references
The response addresses query posted in 1747 words with APA references
//Nestle is a well-known brand and it deals in various food category and beverages across Nations. In the 70s and 80s, the company was involved in some controversy and was boycotted due to that. In the below discussion, we will discuss the controversy of Nestle baby milk along with the legal actions taken against the company and how the company dealt with the legal allegations//.
Nestle Baby Food Issue
Nestle is one of the well-known food and beverage industries headquartered in Initially, it was amongst the most established and valuable company, but the scenario changed when the company got involved in the "Baby Milk" scandal, which came into the spotlight in 1970 and 80s. It started when the company decided to launch baby milk targeting women (mothers) of developing and underdeveloped nations. They also targeted pregnant women and health workers to increase its sales. They launched their baby milk with a wrong notion that their baby milk is healthier and tastier than breastfeeding. Although, this marketing strategy of the company was later scientifically proved wrong and it led to an adverse effect on the promotional activities of Nestle, till then the baby milk has already caused severe damage in the countries worldwide (Muller, 2013). In Asia, Africa and South America, many women had already started feeding their babies with the Nestle milk and they strongly believed that if they feed their babies with Nestle milk, it would be healthier. Nestle used a very unethical marketing strategy by stating that the mothers of western countries feed their babies with Nestle baby food due to which they enjoy a longer life than the babies of developing countries. Due to this, the mothers of developing countries started believing the company's marketing and put their babies' life at risk. The company undermined the concept that breastfeeding the babies for the initial six months helps in increasing the mortality rate of the infants instead they marketed the product by stating that Nestle milk is the best and the only source of nutrition for the infants. This marketing strategy of Nestle caused approximately 1.5 million infant deaths around the world and many infants were found malnutrition. Several charges were made against the company during the 70s and 80s, which included instances like people, in the Third World countries, due to lack of finances, diluted the supply to stretch it. Additionally, instances were also recorded where people were led to believe that the bottle itself contained nutritional value and they fed water, through the bottle, to the infants leading to malnutrition. As the company was marketing against the breastfeeding concept and was promoting bottle-feeding, several cases observed a severe loss in weight of the infants that were bottle fed. This was because the children were never been ...
The expert examines Nestle's baby formula. The ethical and legal circumstances are determined. The response addresses query posted in 1747 words with APA references