Nestle's strategic posture

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Answer three questions? Using the Case study or Internet or other resources.

1. How would you describe Nestle's strategic posture at the corporate level-is it pursuing a global standardization strategy, a multidomestic/localization strategy, an international strategy, or a transnational strategy?
Nestle is the world's foremost Nutrition, Health and Wellness company. It is highly profitable company. Main Brands of Nestle are:
? Nescafe
? Maggie
? Kit Kat
Sales for 2007 were CHF 107.6 bn, with a net profit of CHF 10.6 bn. They employ around 276 050 people and have factories or operations in almost every country in the world. (NestleIntroduction, 2009)
Nestle's strategic posture at the corporate level is that it's pursuing a multidomestic/localization strategy. This is evident by the fact that:
1) Only 80 brands are registered in more than 10 countries out of 8500 brands which Nestle owns.
2) In Developing economies it caters as per local conditions and customized its strategy as per the local conditions.
Nestle has followed the localization strategy as evident in the case describing the Nestle's operations in China and Nigeria.

2. From an organizational perspective, what is required for the corporate strategy to work effectively?
Strategy is about:
"* Where is the business trying to get to in the long-term (direction)
* Which markets should a business compete in and what kind of activities are involved in such markets? (markets; scope)
* How can the ...