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This posting addresses market focus & competitive advantage.

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How does market focus help a business create competitive advantage? What risks accompany such a posture?

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The solution discusses how market focus helps a business create competitive advantage, and what risks accompany such a posture.

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Market focus helps a business create a competitive advantage because it allows the company to focus on one area where they can develop tactics which allow them to become market leaders, giving the business a competitive advantage. When there is a market focus, the ...

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