I am having difficulty answering some of these questions and would like some assistance clarifying them
1. What aspects of DHL's strategy for entering the United States reflect a low-cost strategy? A differentiation strategy?
2. Are there any aspects that appear to reflect a focus strategy?
3. How has DHL incorporated "speed" into its overall strategy?
4. What appear to be DHL's most important competitive advantages? Are they best suited to a mature industry or a growth industry? Which way would you characterize the U.S. parcel market and the global parcel market?
5. DHL comes to you for advice on whether they should continue a global focus on parcels and express mail or diversify their business activities into other types of businesses. What would you advise and why?
1. What aspects of DHL's strategy for entering the United States reflect a low-cost strategy? A differentiation strategy? Are there any aspects that appear to reflect a focus strategy?
Essentially, this requires you to know the differences between Porter's Generic Strategies, and then identify where/how DHL is using them. Low-Cost is pretty much what it sounds like. This strategy concentrates on keeping costs down, efficiency, etc. As a result, the cost to the consumer is lower and a competitive advantage exists. For differentiation, a firm is saying something about themselves or their product/service is "different", which usually means better. So by ...
The solution addresses each of the questions relating to the attached DHL case study.