Explore BrainMass
Share

DHL Case Study

I am having difficulty answering some of these questions and would like some assistance clarifying them

1. What aspects of DHL's strategy for entering the United States reflect a low-cost strategy? A differentiation strategy?

2. Are there any aspects that appear to reflect a focus strategy?

3. How has DHL incorporated "speed" into its overall strategy?

4. What appear to be DHL's most important competitive advantages? Are they best suited to a mature industry or a growth industry? Which way would you characterize the U.S. parcel market and the global parcel market?

5. DHL comes to you for advice on whether they should continue a global focus on parcels and express mail or diversify their business activities into other types of businesses. What would you advise and why?

© BrainMass Inc. brainmass.com July 21, 2018, 6:06 am ad1c9bdddf

Attachments

Solution Preview

1. What aspects of DHL's strategy for entering the United States reflect a low-cost strategy? A differentiation strategy? Are there any aspects that appear to reflect a focus strategy?

Essentially, this requires you to know the differences between Porter's Generic Strategies, and then identify where/how DHL is using them. Low-Cost is pretty much what it sounds like. This strategy concentrates on keeping costs down, efficiency, etc. As a result, the cost to the consumer is lower and a competitive advantage exists. For differentiation, a firm is saying something about themselves or their product/service is "different", which usually means better. So by ...

Solution Summary

The solution addresses each of the questions relating to the attached DHL case study.

$2.19