Explore BrainMass

Explore BrainMass

    DHL Case Study

    Not what you're looking for? Search our solutions OR ask your own Custom question.

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    I am having difficulty answering some of these questions and would like some assistance clarifying them

    1. What aspects of DHL's strategy for entering the United States reflect a low-cost strategy? A differentiation strategy?

    2. Are there any aspects that appear to reflect a focus strategy?

    3. How has DHL incorporated "speed" into its overall strategy?

    4. What appear to be DHL's most important competitive advantages? Are they best suited to a mature industry or a growth industry? Which way would you characterize the U.S. parcel market and the global parcel market?

    5. DHL comes to you for advice on whether they should continue a global focus on parcels and express mail or diversify their business activities into other types of businesses. What would you advise and why?

    © BrainMass Inc. brainmass.com December 24, 2021, 8:36 pm ad1c9bdddf
    https://brainmass.com/business/differentiation-strategies/293710

    Attachments

    Solution Preview

    1. What aspects of DHL's strategy for entering the United States reflect a low-cost strategy? A differentiation strategy? Are there any aspects that appear to reflect a focus strategy?

    Essentially, this requires you to know the differences between Porter's Generic Strategies, and then identify where/how DHL is using them. Low-Cost is pretty much what it sounds like. This strategy concentrates on keeping costs down, efficiency, etc. As a result, the cost to the consumer is lower and a competitive advantage exists. For differentiation, a firm is saying something about themselves or their product/service is "different", which usually means better. So by ...

    Solution Summary

    The solution addresses each of the questions relating to the attached DHL case study.

    $2.49

    ADVERTISEMENT