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Marketing Management

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Compare and Contrast two distinctly different organizations on how they use information systems in their organizations.
What are 4 competitive strategies (briefly describe them).
Are there 2 companies that use two of these strategies? How do they implement them?
Need a brief appraisal of the individual and organizational consequences of the use of information technology and recognize potential security breaches and computer crimes.

666 words, three references

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Solution Summary

The response addresses the queries posted in 666 words with references.

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The response addresses the queries posted in 666 words with references.

//Information system plays an important role in an organization, as it helps in the achievement of competitive advantage over others. The use of an information system is very much popular in the businesses because of its advantages. The following section comprises of a brief discussion on the use of an information system in two different organizations//.

The use of an information system leads to the achievement of competitive advantage over other businesses. As such, more and more of the business organizations are using such technology in performing their business activities. The two organizations that are selected for the purpose of assessing their usage of an information system includes the Kaiser Permanente (KP) and TJX Companies. The information system that is used by Kaiser Permanente is by integrating its various departments with that of the information technology, so that the patient can be provided with sufficient information regarding the appointments and information about the products and services offered by the organization (Collmann, & Cooper, ...

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Ashish Sharma, MBA (IP)
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  • MBA (IP), International Center for Internationa Business
  • BBA, University of Rajasthan
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