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Marketing: Studying Price and Revenue Management

Some might argue that pricing and revenue management is a responsibility of accounting or operations management. Make the case as to why the study of pricing and revenue management is included in Services Marketing.

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Marketing and sales must be aware of how pricing and revenue work to gain advantage over competitors. This is especially true in the field where discounts and margins are an important part of getting ...

Solution Summary

The reasons why students study pricing and revenue management in services marketing programs. This short answer includes the importance of both and why they are considered important.