The Importance of Price in Marketing...
As part of the Marketing Mix, PRICE, P, is important to the marketer. Yet when we look at price, it is more than just a dollar figure. What does price represent to the consumer? What does price represent to the marketer?
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As part of the Marketing Mix, PRICE, P, is important to the marketer. Yet when we look at price, it is more than just a dollar figure. What does price represent to the consumer? What does price represent to the marketer?
Pricing is considered a key factor around which marketing management of an organization revolves. It plays an important role in marketing mix and it is a basic regulator of entire economic system of an organization. It affects the marketing programs of an organization and a key element in determining the profitability the business. The price of a product also affects the firm's marketing activities and ...
Solution Summary
The importance of price in marketing is examined. The price which represent to the consumer and to the marketers are given.