The Importance of Price in Marketing...
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As part of the Marketing Mix, PRICE, P, is important to the marketer. Yet when we look at price, it is more than just a dollar figure. What does price represent to the consumer? What does price represent to the marketer?
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Solution Summary
The importance of price in marketing is examined. The price which represent to the consumer and to the marketers are given.
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As part of the Marketing Mix, PRICE, P, is important to the marketer. Yet when we look at price, it is more than just a dollar figure. What does price represent to the consumer? What does price represent to the marketer?
Pricing is considered a key factor around which marketing management of an organization revolves. It plays an important role in marketing mix and it is a basic regulator of entire economic system of an organization. It affects the marketing programs of an organization and a key element in determining the profitability the business. The price of a product also affects the firm's marketing activities and ...
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