1. What are the importance of a company being seen by its publics as "being ethical" in its marketing practices? What can a company do to ensure its marketers are practicing "ethical marketing?"
2. What are reasons that a competitor may cut prices to consumers? What should the reaction be to their competitors be?
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1. What are the importance of a company being seen by its stakeholders as "being ethical" in its marketing practices. What can a company do to ensure its marketers are practicing "ethical marketing?"
There is tremendous importance in a company being seen by its stakeholders as "being ethical" in its marketing practices. Then if the stakeholders see the company as ethical they perceive the products of the company as safe, durable and of a good quality. If the stakeholders see the company as "being ethical" they perceive the prices of the company to be fair and reasonable. If the stakeholders see the company as "being ethical" they feel that the product is conveniently available. They even make efforts to get the product after making some efforts. Finally, if the stakeholders perceive the company as "being ethical" in its marketing practices they believe the marketing communications of the company. The stakeholders believe what the ...
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This answer provides you an excellent discussion on "being ethical" in its marketing practices
... the competitive advantage in the international market. ... various benefits but their marketing strategies should comply with the ethical and environmental ...
... bound by a strict code of ethics. ... ie what are your market perceptions competitors ... strategy future directions marketing communications strategy and ...
... as a discipline bound by a strict code of ethics. ... distribution and sales strategy market perception, eg why their marketing communications strategy ...
... is formed, the code of ethics that holds ... Contracts with an overseas market, for instance, often ... technology, research, production skills, marketing might, and ...
... economy.doc Business Ethics and the Market Economy http ... Rising From the Ruins -Creating New Ethical Standards, Chapter 11: Marketing http://marketing...
... relativism and universalism, and global marketing conduct as ... Effectively ethical firms use their creativity to ... may come from the Will market practices in the ...
... companies should seek a kind of ethics that is ... thoroughly understand the cultural environment of that market. ... be used to facilitate the marketing programs in ...
... which mainly caters to the female market or Tupperware ... the problematic areas on the ethical business practice of ... While Sales and Marketing training will be the ...
... makes markets potentially more volatile and riskier than they would otherwise be if no such practice took place. 7. Why are professional ethics important? ...
... If you feel there are no ethical implications whatsoever ... how they could improve their marketing practice (even if ... they could best segment the market, on what ...
