1. What are the importance of a company being seen by its publics as "being ethical" in its marketing practices? What can a company do to ensure its marketers are practicing "ethical marketing?"
2. What are reasons that a competitor may cut prices to consumers? What should the reaction be to their competitors be?
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1. What are the importance of a company being seen by its stakeholders as "being ethical" in its marketing practices. What can a company do to ensure its marketers are practicing "ethical marketing?"
There is tremendous importance in a company being seen by its stakeholders as "being ethical" in its marketing practices. Then if the stakeholders see the company as ethical they perceive the products of the company as safe, durable and of a good quality. If the stakeholders see the company as "being ethical" they perceive the prices of the company to be fair and reasonable. If the stakeholders see the company as "being ethical" they feel that the product is conveniently available. They even make efforts to get the product after making some efforts. Finally, if the stakeholders perceive the company as "being ethical" in its marketing practices they believe the marketing communications of the company. The stakeholders believe what the ...
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This answer provides you an excellent discussion on "being ethical" in its marketing practices
... an ethics situation that caused the company to discontinue this practice. ... to test its products and began moving towards more ethical marketing practices. ...
... and service requirements of its target markets. ... society considers acceptable, the market process becomes ... Not employing ethical marketing practices may lead to ...
... economy.doc Business Ethics and the Market Economy http ... htm - Rising From the Ruins -Creating New Ethical Standards, Chapter 11: Marketing http://www ...
... positions should always be advised by ethical considerations. Marketing is about creating awareness, translating an image created in the market to actual ...
... If a company were to outsource to a foreign market, as an investor or member ... I would expect to see the company only outsource to markets that are ethical. ...
... Foreign Corrupt Practices Act influences the organizations marketing decision at the international level to ... No, it is not ethical to market products in the ...
... B. inappropriate for most firms in today's market. ... 3-11 Chapter 03 - Marketing Ethics 50 ... According to the framework for ethical decision making, the first thing ...
... purposeĀa quantitative estimate of market potential ... ICC/ESOMAR International Code of Marketing and Social ... What is your ethical responsibility when the sale is ...
... is formed, the code of ethics that holds ... Contracts with an overseas market, for instance, often ... technology, research, production skills, marketing might, and ...
