"being ethical" in its marketing practices
1. What are the importance of a company being seen by its publics as "being ethical" in its marketing practices? What can a company do to ensure its marketers are practicing "ethical marketing?"
2. What are reasons that a competitor may cut prices to consumers? What should the reaction be to their competitors be?
© BrainMass Inc. brainmass.com June 4, 2020, 12:53 am ad1c9bdddfhttps://brainmass.com/business/business-ethics/being-ethical-in-its-marketing-practices-365457
Solution Preview
1. What are the importance of a company being seen by its stakeholders as "being ethical" in its marketing practices. What can a company do to ensure its marketers are practicing "ethical marketing?"
There is tremendous importance in a company being seen by its stakeholders as "being ethical" in its marketing practices. Then if the stakeholders see the company as ethical they perceive the products of the company as safe, durable and of a good quality. If the stakeholders see the company as "being ethical" they perceive the prices of the company to be fair and reasonable. If the stakeholders see the company as "being ethical" they feel that the product is conveniently available. They even make efforts to get the product after making some efforts. Finally, if the stakeholders perceive the company as "being ethical" in its marketing practices they believe the marketing communications of the company. The stakeholders believe what the ...
Solution Summary
This answer provides you an excellent discussion on "being ethical" in its marketing practices