Purchase Solution

"being ethical" in its marketing practices

Not what you're looking for?

Ask Custom Question

1. What are the importance of a company being seen by its publics as "being ethical" in its marketing practices? What can a company do to ensure its marketers are practicing "ethical marketing?"

2. What are reasons that a competitor may cut prices to consumers? What should the reaction be to their competitors be?

Purchase this Solution
Solution Summary

This answer provides you an excellent discussion on "being ethical" in its marketing practices

Solution Preview

1. What are the importance of a company being seen by its stakeholders as "being ethical" in its marketing practices. What can a company do to ensure its marketers are practicing "ethical marketing?"

There is tremendous importance in a company being seen by its stakeholders as "being ethical" in its marketing practices. Then if the stakeholders see the company as ethical they perceive the products of the company as safe, durable and of a good quality. If the stakeholders see the company as "being ethical" they perceive the prices of the company to be fair and reasonable. If the stakeholders see the company as "being ethical" they feel that the product is conveniently available. They even make efforts to get the product after making some efforts. Finally, if the stakeholders perceive the company as "being ethical" in its marketing practices they believe the marketing communications of the company. The stakeholders believe what the ...

Solution provided by:
Hatim Baxamusa, MBA
Education
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
Recent Feedback
  • "I read your comments, and thank you for this feedback. Do I need to find other studies that applied this methodology Ive used? That's where I'm stuck at."
  • "Thank you kindly sir. "
  • "Excellent and well explained. --Thank you kindly. "
  • "Awesome notes. I appreciate you."
  • "I have the follow-up project and I will assign that to you very soon. "
Purchase this Solution
Free BrainMass Quizzes
Change and Resistance within Organizations

This quiz intended to help students understand change and resistance in organizations

Paradigms and Frameworks of Management Research

This quiz evaluates your understanding of the paradigm-based and epistimological frameworks of research. It is intended for advanced students.

MS Word 2010-Tricky Features

These questions are based on features of the previous word versions that were easy to figure out, but now seem more hidden to me.

Basics of corporate finance

These questions will test you on your knowledge of finance.

Organizational Behavior (OB)

The organizational behavior (OB) quiz will help you better understand organizational behavior through the lens of managers including workforce diversity.

View More Free Quizzes
Related BrainMass Solutions

  • social responsibility

    For a large global corporation like Ford, being socially responsible and ethical in its marketing effort is extremely important for enhancing its corporate image in the front of its stakeholders, society and government.

  • Global Marketing- Discussion Questions

    What are some of the ethical dilemmas faced by marketers in emerging global markets? Explain responsible marketing practices that should be followed in emerging foreign markets.

  • marketing strategies

    21682 Marketing 421 Please provide your view on the ethical issue of consumer awareness vs. the responsibility of business in its marketing strategies and ad campaigns.

  • Importance of social responsibility and ethics.

    An ethic-centric organization follows ethical tenets in conducting business and overseeing its day-to-day operations. Such an organization incorporates ethics in its strategic planning process.

  • External Environment and Global Marketing

    In order to gain the trust of the society, community and customers and all other stakeholders, companies need to pursue ethical marketing practices and thus enhance its corporate image.

  • An Analysis of the Best Organizational Business Practices

    When the name was changed to Colgate-Palmolive, the company established a moratorium on using animals to test its products and began moving towards more ethical marketing practices. www.colgate.com Define six pillars of marketing code of ethics: "

  • Ethics & Marketing Strategy

    Not employing ethical marketing practices may lead to dissatisfied customers, bad publicity, a lack of trust, lost business, or, sometimes, legal action.

  • MARKETING

    E. all of the above 3-8 Chapter 03 - Marketing Ethics 38. After a rash of embarrassing and potentially illegal activities, Jane is re-assessing the ethical standards and practices in her organization.

  • Ethical and Unethical Leadership Practices: Impact on Reputation

    In business, this involves important decisions for the company's stakeholders. Being ethical would mean high regard to the welfare of the consumers, employees, and the society as a whole. Being unethical would be the opposite.

View More Related Solutions