Select a company with a reputation for ethical business practices
-Evaluate the company's past performance marketing their product using the six pillars of the marketing code of ethicsâ?"honesty, responsibility, caring, respect, fairness, and citizenship.
-Provide at least two ways in which the company could make further progress as a good corporate citizen when it comes to consumption of its products, such as green initiatives and philanthropic commitments.
One company with a reputation for ethical business practices is Colgate-Palmolive, as identified in a report compiled by Ethispere Institute's "World's Most Ethical Companies Methodology".
According to Nantel and Weeks (1996) of all of the fields of management, marketing is the most controversial due to the questionable ethics that have been in practice. Colgate-Palmolive has demonstrated a marketing methodology that encompasses all six pillars of the marketing code of ethics
In the beginning, the Ethical Consumer Research Association launched a reader protest that consumers should not buy Colgate products because it used animals in testing. The protest created an ethics situation that caused the company to discontinue this practice. When the name was changed to Colgate-Palmolive, the company established a moratorium on using animals to test its products and began moving towards more ethical marketing ...
This solution is comprised of an analysis of the best practices an organization should use in strategic managment activity, strategic choices and implementation. The solution also includes the purpose and necessity of adhering to ethical standards in marketing for fostering a reputation of sound decision-making and a culture of integrity.