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Effective Marketing and Management and the Firm's Success

Define what marketing and marketing management really are and how they contribute to a firm's success.
examples and references.

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Marketing is essentially the means by which an organization communicates how services or goods will effectively and efficiently meet the needs of consumers. Marketing also entails convincing consumers to purchase the services and or goods that are offered, by presenting these goods and services in the most favorable light possible. Marketing management, is ...

Solution Summary

This solution describes effective marketing and marketing management.