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Effective Marketing and Management and the Firm's Success

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Define what marketing and marketing management really are and how they contribute to a firm's success.
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This solution describes effective marketing and marketing management.

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Marketing is essentially the means by which an organization communicates how services or goods will effectively and efficiently meet the needs of consumers. Marketing also entails convincing consumers to purchase the services and or goods that are offered, by presenting these goods and services in the most favorable light possible. Marketing management, is ...

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  • Criminal Justice, Elizabeth City State University
  • Master of Public Administration, North Carolina Central University
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