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Marketing as art or science

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How is marketing management both an art and a science? What marketing challenges and opportunities do businesses face today?

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Describes how marketing management is both an art and science

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Marketing is an art of managing creative thoughts to deliver value to the organization. It is the art of handling various aspects of the organization. Marketing management is use of abilities by a marketer to create brand perception with customers, use his managerial skills and abilities to apply scientific principles to manage the art. The art of ...

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