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Creating a Business, Mission, Vision and Values

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Make your own business and explain the importance of your selected business's (SB) vision, mission, and values in determining your strategic direction. Include the following:

- Define your business, products or services, and customers by developing a mission statement. Ensure that you are differentiating your product or service.

- Create a vision for this organization that clearly demonstrates your decision on what you want your business to become.

- Define your guiding principles or values for your selected business considering the topics of culture, social responsibility, and ethics.

- Analyze how the vision, mission, and values guide the organization's strategic direction.

The company
I plan to start a small business instructing individuals in the art and science of kickboxing. In the context of this enterprise, strategic management would entail eliminating as much financial overhead as possible so that this business can be run in a very efficient and effective manner. In addition, strategic management and planning in the context of this enterprise would entail analyzing the market environment situation in order to ascertain the best time and method by which to start this business, developing a detailed goal for the business, developing a method by which to execute the startup and operation of this business, ascertaining what resources will be needed for the successful start and operation of this business, as well as to develop an effective marketing methodology

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Solution Summary

This detailed solution creates a business, offers a mission statement, vision, guiding principles, and shows how these items shape strategic direction of company. APA references are included.

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Here you go. I hope this helps. Good luck!
(Formatted copy attached.)

Sci/Art Kickboxing Studio is a small business focused on instructing individuals in the art and science of kickboxing. The business offers ongoing kickboxing lessons, as well as competition opportunities for the local community. Sci/Art Kickboxing Studio prides itself on its' supportive, safe atmosphere, encouraging customers to develop their skills and improve their health and wellness. We welcome all levels. The name depicts the unique fusion of science and art that we use to instruct participants in kickboxing. The business operates in an economical manner, allowing customers to enjoy value in their lessons, and for the company to operate with low overhead.

We will differentiate our service by offering kickboxing to all levels, partnering with local schools for exhibition and community events, and promoting kickboxing as an activity for the entire family to enjoy together. Sci/Art Kickboxing Studio will feature competitions as well to showcase the skills of those wishing to compete.

Sci/Art Kickboxing Studio's mission statement declares the purpose of our company and serves as a standard against which we weigh our actions and make our decisions. Our mission statement:

Sci/Art Kickboxing Studios is dedicated to teaching individuals of all ages kickboxing in a friendly, supportive environment to promote greater health, wellness, and skill development. Our goal is to develop customers' knowledge of the science and art of kickboxing, while operating in an efficient manner to provide the most economical lessons available. We offer a range of kickboxing instructional levels from beginner to seasoned ...

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  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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