Explore BrainMass
Share

Explore BrainMass

    Conceptualizing a Business: Vision, Mission and Values

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    Can you help me get started with this?

    Define your business, products/services, and customers by developing a mission statement. Ensure that you are differentiating your product or service.

    Create a vision for this organization that clearly demonstrates your decision on what you want your business to become in the future.

    Define your guiding principles or values for your selected business considering the topics of culture, social responsibility, and ethics.

    Explain the importance of the vision, mission, and values in determining strategic direction.

    750 words minimum. Thank you.

    © BrainMass Inc. brainmass.com October 9, 2019, 10:28 pm ad1c9bdddf
    https://brainmass.com/business/strategic-planning/conceptualizing-a-business-vision-mission-and-values-221285

    Solution Preview

    Let's look at an example of a non-profit organization.

    Non-Profit example:

    We are a broad-based collaborative community initiative, assisting low-income mothers and their children to help themselves complete their education and achieve economic self-sufficiency through empowerment skills, access to affordable housing, child development services, health care, support services and meaningful employment. We help mothers and children develop positive self-esteem and clarify their values on which to build a successful life.

    Our vision is to have single mothers empowered to help themselves get ahead in life while still maintaining focus on family and parenting skills. We commit to making a difference in people's lives and the future of our community.

    We offer our services with the following values as guiding principles:

    ? Ensure collaboration
    ? Promote empowerment
    ? Encourage self-sufficiency
    ? Build positive self-esteem
    ? Practice family values
    ? Protect the quality of the environment
    ? Ensure equal access to resources
    ? Working together as a community, we respect personal and professional integrity, involve staff at all levels in decision-making, and recognize their contributions to our common mission.

    The vision, mission, and values are important in determining the strategic direction of the organization. Nanus defines a vision as a realistic, credible, attractive future for [an] organization. (5) Strategic direction begins with planning, which determines where an organization is going over the next year or more, how it's going to get there and how it'll know if it got there or not. The focus of a ...

    Solution Summary

    Through illustrative example, this solution defines a business, products/services, and customers by developing a mission statement ensuring differentiating the product or service. It then creates a vision for this organization that clearly demonstrates the decision on what this business will become in the future. It also defines the guiding principles or values for ther selected business considering the topics of culture, social responsibility, and ethics. Finally, it explains the importance of the vision, mission, and values in determining strategic direction.

    $2.19