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    Strategic Plan, Part I: Conceptualizing a Business

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    Explain the importance of your selected business vision, mission, and values in determining your strategic direction. Include the following:

    Define your business, products or services, and customers by developing a mission statement. Ensure that you are differentiating your product or service.

    Create a vision for this organization that clearly demonstrates your decision on what you want your business to become in the future. Develop a Vision Statement.

    Define your guiding principles or values for your selected business considering the topics of culture, social responsibility, and ethics.

    Analyze how the vision, mission, and values guide the organization's strategic direction.

    Evaluate how the organization addresses customer needs and critique how they achieve competitive advantage.

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    Solution Summary

    Vision, mission, and values for a Medical Transport Company

    Answer is about 1,450 words. Describes the strategic plan for a Medical Transport Company