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Strategic Plan, Part I: Conceptualizing a Business

I need help with explaining the importance of your selected bushiness vision, mission, and values in determining your strategic direction. In 1,200-words or more in which you Include the following:

o Define your business, products or services, and customers by developing a mission statement. Ensure that you are differentiating your product or service.

o Create a vision for this organization that clearly demonstrates your decision on what you want your business to become in the future.

o Define your guiding principles or values for your selected business considering the topics of culture, social responsibility, and ethics.

o Analyze how the vision, mission, and values guide the organizations??s strategic direction.

o Evaluate how the organization addresses customer needs and critique how they achieve competitive advantage.

Format your paper according to APA guidelines, please include a Abstract and conclusion with references.

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Running Head: BUSINESS AND STRATEGIC DIRECTION

Business and Strategic Direction

Introduction
In present scenario, strategic direction plays a vital role in the overall success or failure of a business organization (Joyce & Woods, 2001). Key strategic elements guide the strategic direction of the organization. Alignment between strategic direction and business activities is essential to ensure the attainment of vision and mission. I have selected beauty line organization to develop strategic plan. It will cover vision, mission and guiding principles.
Mission Statement
A mission is the strategic direction that guides the organization to attain its business goals. To nourish and glow the skin of people will be the mission of beauty line business. To attain the mission, the organization will cover offer different beauty care products to the people. A wide range of beauty care products is offered that cover cosmetics, small instruments to improve beauty and beauty soaps (Joyce & Woods, 2001). Products are developed with a differentiated approach. It assists the company to develop competitive advantage in the respective industry.
Vision Statement
Vision is what the company wants to attain in its coming years. To become a market leader through differentiation will be the vision of the beauty line organization. To accomplish the vision, product differentiation will be used. An innovative thinking will be followed to ensure creativity in the beauty care products in terms of their type (Joyce & Woods, 2001). To ensure the attainment of the objective, aggressive marketing of the beauty line organization will be performed.
Key advertising and promotional tools will be applied to make aware the customers about company offerings (Goi, 2009). An attractive advertising campaign will be formulated to capture the attention of target market. Sales, promotion, public relations, publicity and advertising will be used to create awareness among the people. It will assist the organization to develop a customer base (Lancaster & Reynolds, 2005). Print and outdoor media will be applied to perform the communication part of the organization.
Guiding Principle
Guiding principles play a vital in aligning strategic direction and business activities. For the beauty line organization, guiding principles are as follow:
Social Responsibility: Social responsibility is related to the ...

Solution Summary

The expert examines a strategic plan for conceptualizing a business.

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