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    Conceptualizing a Business

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    EasyWare is a new start-up software development company which designs, develops, and sells applications for use on iPhone, iPod Touch and Android devices. The company was founded solely for the purpose to create applications for iPhone, iPod Touch, and Android devices. The applications currently being developed are utility applications which are designed to help the average person deal with difficult issues and problems which arise in life. EasyWare's applications are different from their competitors in which the company takes a real life approach to each of its applications with the ultimate goal of making life easier for the application's users.

    In the start-up process, EasyWare needs to complete the following:

    Write a word paper in which you explain the importance of your selected business's vision, mission, and values in determining your strategic direction. Include the following:

    o Define your business, products or services, and customers by developing a mission statement. Ensure that you are differentiating your product or service.
    o Create a vision for this organization that clearly demonstrates your decision on what you want your business to become in the future.
    o Define your guiding principles or values for your selected business considering the topics of culture, social responsibility, and ethics.
    o Analyze how the vision, mission, and values guide the organization's strategic direction.
    o Evaluate how the organization addresses customer needs and critique how they achieve competitive advantage.

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    Running Head: EASYWARE

    Conceptualization of a Business

    In present competitive era, to a certain extent, the success of a company depends upon its three keywords that are mission, vision and values. The integration of all these elements directs a business towards assured growth (Ryall & Craig, 2003). In this paper, a strategic plan will be developed for "Easy Ware". It is a new start-up software company so it requires an effective strategic planning to move ahead in the market. The strategic plan of the company will delineate the development of its mission and vision statements along with its guiding principles. Afterwards, the role of the company's vision, mission and values in concern to its strategic direction will be evaluated. In the end, of the discussion the role of organization in addressing its customer needs will be assessed.
    Development of Mission Statement
    The mission statement of a company delineates its basic aim and what it wants to attain. As new start-up software Development Company, the aim of the Easy Ware is to provide world-class custom software development services throughout industry verticals. The company endeavour to capitalize on value for its customers by extending them efficient and cost effective resolutions for attaining rapid product innovation and success (Wittmann & Reuter, 2008).
    This mission of the company describes that as a new start-up software development company, Easy Ware wants to design, develops and sell applications for use on iPhone, iPod Touch and Android devices. The company's main motive is to design and provide applications for iPhone, iPod Touch and Android devices. In addition to this, the company develops different utility applications, which are projected to assist the average person in dealing with difficult issues and troubles arise in day-to-day life.
    The applications served by Easy Ware are different in comparison to their competitors and this is ...

    Solution Summary

    The expert examines conceptualizing a business.