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    1. Conceptualizing a Business

    Prepare 1,100-words in which you explain the importance of your selected business' vision, mission, and values in determining your strategic direction. Be sure to include the following:

    a. Define your business, products/services, and customers by developing a mission statement. Ensure that you are differentiating your product or service.

    b. Create a vision for this organization that clearly demonstrates your decision on what you want your business to become in the future.

    c. Define your guiding principles or values for your selected business considering the topics of culture, social responsibility, and ethics.

    d. Explain the importance of the vision, mission, and values in determining strategic direction.

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    Solution Preview


    The three keywords - mission, vision and value - hold significant importance in the success of a company. No organization can move without having a proper integration of these three essential elements in its business. The selected business for this paper is Websyst Inc., a web development company. Websyst deals in website designing, web development, web portal development, search engine optimization, etc. In addition to this, Websyst is involved in software development and maintenance, domain registration, hosting and e-commerce websites. Websyst has expert software developers, programmers, graphic designers and web designers.

    Websyst Inc. targets a variety of individual and business customers from every industry such as schools, colleges, shop owners, restaurants, hotels, large retail and departmental stores, etc. Websyst understands its customer needs effectively and provides quality services to them. It is involved in providing quality services and timely delivery of products at very competitive prices. Websyst Inc. continuously provides training to its staff members with new technology. Its strength is to supply innovative and tailor-made solutions in order to satisfy different customer needs. The company operates in a responsive and well disposed working environment which contributes to job satisfaction, innovation and growth.

    //In the above paragraphs, we discussed the company which deals with software and web development. Now, in the paragraphs given below, I will guide you in writing about the mission and vision statements for the company. //


    The mission of Websyst Inc. is to serve its clients with personal attention, pleasure and respect. It does not consider the customer separate from it; rather the customers are a part of it. Websyst Inc. maintains a firm and harmonious relationship with its customers which may not be seen in any other web or software development company. Utmost customer service and best quality products and services differentiate Websyst from its competitors. The mission statement of Websyst is 'We seek to develop a harmonious relation with our customers by providing them personal attention with utmost pleasure and respect and satisfy their requirements exactly in the manner they want.'


    The vision statement defines the purpose and values of an organization along with its future objectives. In ...

    Solution Summary

    This paper requires you to select a business of your choice and explain the importance of its vision, mission and value in determining strategic vision. In addition to this, you are required to define the principles or values including culture, social responsibility and ethics which guide your business. I am going to guide you on this topic by selecting a business of web development, but you can select any business. This solution is 1,450 words with five references.