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    Conceptualizing a Business

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    Conceptualizing a Business--PAPER #1

    1. Define your business, products/services, and customers by developing a mission statement. Ensure that you are differentiating your product or service.
    2. Create a vision for this organization that clearly demonstrates your decision on what you want your business to become in the future.
    3. Define your guiding principles or values for your selected business considering the topics of culture, social responsibility, and ethics.
    4. Analyze how the vision, mission, and values guide the organization's strategic direction.
    5. Evaluate how the organization addresses customer needs and critique how they achieve competitive advantage.
    Format according to APA standards.

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    Solution Preview

    The response addresses the queries posted in 1492 words with references.

    // The paper is about conceptualizing a business and the business we have chosen over here is Dell, Inc., which is one of the leading organization in the corporate world. In this paper, we will be discussing the significance of company's mission, vision and values in making strategic decisions. Initially, we will be giving a brief introduction of the organization.//

    Dell, Inc. is a globally operated technological corporation. It deals in to development, selling manufacturing, and supporting of personal computers and other computer-related products. Dell, Inc. is headquartered in Round Rock, Texas (USA) and is presently, headed by Michael S. Dell. This multinational industrial corporation is at present employing over 76,500 people across the globe. Dell has the distinction of always being in top companies of Fortune 500 list and other corporate rating agencies. Once the largest seller of PCs and servers, Dell is today, at the second position in computer-sales in the industry, which is lead by HP. The company deals in sales of personal computers, data storage devices, servers, computer peripherals, network switches and software. Recently, they have also entered in to sales of HDTVs, MP3 players, cameras, printers, and other electronics items. The Unique Selling Proposition of Dell Inc. is that they provide customized PCs to their customers, which are totally designed according to needs and wants of the customers. As a result of this, they have captured a major chunk of corporate clients, which are hard core loyal to Dell (About Dell).

    Being a major global player, Dell has its Mission statement focusing on its global vision. The mission statement of Dell is to become an unbeaten organization in the field of computer at providing best services to its customers in line with meeting the standards of high level quality, advanced technology, better pricing, responsiveness to the organization and the employees, leading player in providing better service and support, elastic customization ability, Financial constancy and better corporate citizenship. The corporation has kept this mission in view to become the topmost performer in its field and has proved the same, many times, that it has the caliber to become the number one (Writing Your Own Mission Statement, 2001).

    //Till now, we have given a bird eye view about Dell and now, we will be discussing the strategies being adopted by ...

    Solution Summary

    The response addresses the queries posted in 1492 words with references.