Explain the importance of a business' vision, mission and values
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Objective: explain the importance of your selected business's vision, mission, and values in determining your strategic direction.
Has to be on a made up company not a company already existing.
- Define your business, products or services, and customers by developing a mission statement. Ensure that you are differentiating your product or service.
- Create a vision for this organization that clearly demonstrates your decision on what you want your business to become in the future.
- Define your guiding principles or values for your selected business considering the topics of culture, social responsibility, and ethics.
- Analyze how the vision, mission, and values guide the organization's strategic direction.
- Evaluate how the organization addresses customer needs and critique how they achieve competitive advantage.
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The business chosen for this assignment is a jewelry firm that imports semi precious jewelry from all over the world and retails it via online and physical stores throughout the United States. The company provides innovative jewelry designs in semi precious stones, silver and gold to fashionable women across the country. The product of the organization is differentiated not only in terms of design and materials used in the jewelry, but also in terms of range. The company imports products from countries such as India, Brazil and other countries that are known for their semi-precious jewelry. Another unique characteristic of the firm is that it also offers design jewelry boxes along with the jewelry to its customers.
The mission of the organization is to offer widest range and uniquely design semi precious jewelry to fashion conscious women that want to make a style statement.
The vision of the organization is to become a pioneer in the semi precious jewelry industry by creating a name for itself ...
Education
- BCom, SGTB Khalsa College, University of Delhi
- MBA, Rochester Institute of Technology
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