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Prepare a paper in which you explain the importance of my selected business which is coffee shop and book store combination. What is the vision, mission, and values in determining your strategic direction. Please include:

a. Define my business, products/services, and customers by developing a mission statement. Ensure that you are differentiating your product or service.

b. Create a vision for this organization that clearly demonstrates your decision on what you want your business to become in the future.

c. Define your guiding principles or values for your selected business considering the topics of culture, social responsibility, and ethics.

d. Explain the importance of the vision, mission, and values in determining strategic direction.

Be sure to properly cite your references.

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Prepare a paper in which you explain the importance of my selected business which is coffee shop and book store combination.

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a. Define my business, products/services, and customers by developing a mission statement. Ensure that you are differentiating your product or service.

My business is a coffee shop and book store combined in a single retail outlet. I will be offering choicest coffee, sourced in the most ethical and eco-friendly manner from all across the world and offer a wide range of coffee flavors, including unique and exotic flavors not available elsewhere to my customers in a relaxed, family environment setting that will remind people of the comforts of their living home. In addition to this, the book store in my coffee shop will allow coffee lovers to browse through their favorite books with their favorite cup of coffee and make purchases from a wide selection of books at competitive prices.

My customers will be coffee and book lovers of all ages. I will keep the prices of coffee and books competitive to ensure that I don't get wiped out by established coffee and book retailers such as Starbucks and Barnes and Noble. My unique selling proposition will be world class coffee and wide selection of books at one location. Further, the "environment friendly" approach will allow me to attract people who are conscious of the ...

Solution provided by:
Sheetal Jain, PGDM
Education
  • BComm, University of Delhi
  • Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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