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StarBucks Store Placement: Market Strategy Effectiveness

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Looking at Starbucks. As most people are aware, Starbucks regularly places multiple coffee shops in a close vicinity to one another, so you might see four Starbucks stores within a very narrow space (especially in downtown, city areas). One company in DC, that has multiple elevator stops, sports a Starbucks on four floors of their 50+ story building... What type of strategy do you think it is? Do you think its smart? Why or why not?

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Solution Summary

The market strategy effectiveness for Starbucks store placement is determined.

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If you think of it, there must be thousands of people that work in a 50+ story building. I once worked in a building that has 40 floors, and there were probably 400 people or more working in each floor, which means 16000 people. I remember trying to catch an elevator at 8:55 am, and they were packed with many people trying to rush to get to their office on time.

Now let us say that even 5% of people purchase their coffee on a ...

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