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    Starbucks Case Analysis

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    1. What is your impression of the world wide operation of Starbucks?

    2. Conduct a SWOT Analysis of Starbucks.

    3. Does Starbucks have a competitive advantage and/or a competitive strategy? Justify your answer.

    4. Describe the components of the Starbucks value chain.

    5. What strategic alternatives are open to Starbucks? Explain and justify your answer.

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    1. What is your impression of the world wide operation of Starbucks?

    I think.......BUT remember this is YOUR assignment and YOU have to put YOUR impressions otherwise it will be my paper and not YOURS. Most educational institutes have programs that will scan your document you turned in and will check for any kind of duplication. This is state of the art software I assure you. So be careful, you could get in trouble or worse kicked out of the school. You sure don't want that to happen. In saying that I have included my thoughts, theories, opinions, facts, references, etc. for you to brainstorm with and add YOUR own thoughts, opinions etc to it.

    I think the amazing success of Starbucks can be attributed, in part, to tactical planning. It was through tactical planning that the management team behind Starbucks was able to be so wildly successful. By utilizing their strengths, and capitalizing on trends, as well as periodically evaluating weaknesses and threats, this little coffee joint has become America's most enjoyable place to get coffee. Like many other organizations, executives at Starbucks realized the importance of planning. Planning involves making sound business decisions and goals for the company, specific divisions, a store, and for individuals.

    2. Conduct a SWOT Analysis of Starbucks.

    First let's define what a SWOT analysis is.

    It is a tool that identifies the strengths, weaknesses, opportunities and threats of an organization. Specifically, SWOT is a basic, straightforward model that assesses what an organization can and cannot do as well as its potential opportunities and threats. The method of SWOT analysis is to take the information from an environmental analysis and separate it into internal (strengths and weaknesses) and external issues (opportunities and threats). Once this is completed, SWOT analysis determines what may assist the firm in accomplishing its objectives, and what obstacles must be overcome or minimized to achieve desired results.

    When using SWOT analysis, be realistic about the strengths and weaknesses of your organization. Distinguish between where your organization is today, and where it could be in the future. Also remember to be specific by avoiding gray areas and always analyze in relation to the competition (i.e. are you better or worse than competition?). Finally, keep your SWOT analysis short and simple, and avoid complexity and over-analysis since much of the information is subjective. Thus, use it as a guide and not a prescription.

    You can also find a free template for a SWOT analysis at: http://www.businessballs.com/pestanalysisfreetemplate.htm

    It is very good, in that it also gives you some base questions to ask yourself about the company you are analyzing, which may help you along in figuring out what you need to consider developing your SWOT analysis. Also, on that website are other good tools for this type of research, such as, a PEST analysis and a graphic diagram of the Porter's 5 Forces of Competitive Position Model.

    Please look at this web site; it will be very resourceful for you in completing this project. http://www.marketingteacher.com/Lessons/lesson_swot.htm

    Starbucks is a corporation that offers specialty coffees, coffee beans, cold blended beverages, pastries, coffee related products and machines, and tea. Starbucks opened its first location in 1971 in Seattle. By the year 2000, Starbucks had over 3300 locations, and it is still growing. Before a company can successfully bring a mission statement and vision to fruition, they must take a good hard look into the mirror. A company must reflect upon internal strengths and weaknesses, external opportunities and threats, and consider the trends associated with each (SWOT analysis). The fundamental process of strategic planning is through the encompassment of SWOT analysis. Taking a bite from the poisonous apple will be inevitable if a company fails to self-evaluate and strategically plan for the future.

    ? Starbucks Corporation is a very profitable organization, earning in excess of $600 million in 2004.The company generated revenue of more than $5000 million in the same year.
    ? It is a global coffee brand built upon a reputation for fine products and services. It has almost 9000 cafes in almost 40 countries.
    ? Starbucks was one of the ...

    Solution Summary

    A SWOT and case analysis for the Starbucks chain.