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Electronic Publishing and Analysis of Starbucks

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Post your response to the following statement on the Discussion Board:

1. Newspapers and book publishers should convert to electronic publishing over paper publishing as their primary product.

Wheelen & Hunger 10th Edition Strategic Management and Business Policy

2. Read Case 5, "Starbucks' International Operations" in your text (pages 5-1 through 5-10). Using your readings, the Cybrary and the Internet write responses to each of the following:

1. What is your impression of the world wide operation of Starbucks?

2. Conduct a SWOT Analysis of Starbucks.

3. Does Starbucks have a competitive advantage and/or a competitive strategy? Justify your answer.

4. Describe the components of the Starbucks value chain.

5. What strategic alternatives are open to Starbucks? Explain and justify your answer.

PLEASE CITE YOUR RESOURCES!!!!

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Solution Summary

First, this solution discusses the statement: Newspapers and book publishers should convert to electronic publishing over paper publishing as their primary product. It then provides assistance in the analysis of Starbucks on several dimensions e.g. reputation, SWOTT, competitive advantage vs. strategy, value chain, and open strategic alternatives open to Starbucks. Extra information on Starbucks is also privded.

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