Starbucks' Social Publishing Strategy: User Generated Content
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What should the role of user-generated content (UGC) be in the brand's social publishing strategy?
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The solution provides guidance on the role of user generated content in Starbucks social publishing strategy.
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Guidance on User Generated Content for Starbucks
Starbucks is a leading coffee retail chain worldwide and is liked by more than 36 million people and followed by more than 35 million people worldwide on Facebook (Facebook, 2020: n.d.). The brand Starbucks has been also able to get 45 million twitter followers (Simicart, 2016).Further on analyzing the different posts in the community, it can be realized that while some users are posting about feeling delighted with friends at a Starbucks retail store, some others are posting and discussing about cash being still prevalent as a payment option and quote that how Starbucks is successful with e-wallet as the reason is that they have a huge ...
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