Social Media Strategy of Starbucks
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Should the brand publish on its owned media and promote the content on other social network sites (driving traffic back to its owned site) or publish directly to social network channels? Explain.
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Solution Summary
The solution provides guidance on whether posting on social media shall be more effective or creating own media and posting to social media is more effective with reference to Starbucks brand.
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Guidance on Social Media Strategy of Starbucks
Starbucks brand has been successful worldwide not only because its coffee tastes good but also because it provides relaxing and pleasing experience and was considered a place of meeting, gathering and sharing moments of their life with others and this place is neither their home nor their workplace but a midway place where there is a great experience on a cup of coffee (Roll, 2020: n.d.). Starbucks mission is "to inspire and nurture the human spirit - one person, one cup and one neighbourhood at a time" which promotes a culture of warmth, courage and having ...
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