Marketing Overview for Starbuck Strategies
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Please help write about "Starbucks" marketing strategies. I would appreciate some suggestions and/or examples that address the questions in this assignment. Please make sure you include sources that you use.
MKTG205-1101A-16 Principles of Marketing
Assignment Name: Unit 2 Individual Project
Details: People understand the importance of keeping customers happy. Customer retention and repurchase is based on brand loyalty and therefore increases a company's revenues.
Select a company that you think has a good strategy for developing relationships with its customers I select "Starbucks" as the company I wish to describe and critique.
Describe and critique the company's strategy for developing relationships with its customers.
The critique should begin with a discussion of the programs that are currently in place.
At a minimum, consider policies for the following:
? Handling customer complaints
? Providing information about new or existing products
? Placing orders
? Receiving any other feedback from customers
? Tracking an order
The analysis should discuss what is good about the policies and what needs to be improved.
The final section should include recommendations for improvements. Discuss how the company can build customer relationships and/or capture value from customers. Suggest strategies that are not already in use.
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Solution Summary
The solution provides a marketing overview for Starbucks strategies.
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Starbuck's success story lies in the fact that it is able to create customer experiences that are personalized, its ability to stimulate business growth, make profits, motivate its employees and in the securing of customer loyalty to its brand all at the same time. In the quest for developing a lasting relationship with its customers, Starbucks employs policies that are customer friendly and socially responsible. The importance of good service delivery and community relations has also aided Starbucks go a long way in retaining its client base (Michelli, 2007).
Starbucks has utilized technological advances especially in social media to send messaged to the clients. Arguably the number one brand on social media face book, Starbucks is able to keep up to date with customer needs and complaints as it receives feedback from them all at the same time. In interacting with their clients, the company always ensures that its voice remains authentic without outsourcing any element of its voice. This is usually in the ...
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