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Sales plan components

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Write an analysis of the marketing plan within this business plan. Address the following:

Aircraft Equipment Maker (Stretch 'r Wings) Business Plan:
http://www.bplans.com/aircraft_equipment_maker_business_plan/executive_summary_fc.php

- Describe the components of the organization's sales approach.
- Assess the effectiveness of the sales plan for a business in this market, with this marketing mix.
- Describe whether or not you think there is enough detail in the business plan to effectively communicate the organization's sales approach.
- Assess the management implications of using this sales plan. Explain how this sales plan would affect the implementation of sales strategies in the company.
•Suggest additions and changes to the sales plan to make it more comprehensive and to better communicate the sales approach.

- APA formatting: Resources and citations are formatted according to APA (6th edition) style and formatting. References must be from peer-reviewed or scholarly journal articles; not internet based.
- Font and font size: Times New Roman, 12 point.

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Discusses components of a sales plan.

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- Describe the components of the organization's sales approach.

The components of organization's sales approach include definition of the target customer and competition, the company's USP and capabilities, forecasts and goals, etc. The company is planning to exploit growth opportunities in the target segment by hiring professional staff with experience in the sector. The company has identified the needs of the market and plans to tap the growth opportunities with its strong products.

- Assess the effectiveness of the sales plan for a business in this market, with this marketing mix.

The sales plan provided by the organization is effective, yet needs more details to provide strong input to the sales staff. The current sales plan provides a brief overview on various essential components of the sales plan, but needs to be ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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