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Analysis of the Sales Portions of Stretch 'r Wings

Access the following

link :http://www.bplans.com/aircraft_equipment_maker_business_plan/executive_summary_fc.php

Provide an analysis of the sales portions of the Stretch 'r Wings, the sales approach is described in section 5 &6.

Consider the following:

Describe the components of their sales approach.
Discuss whether or not you think their sales plan is effective for a business in that market with that marketing mix.
Discuss whether or not you think they have enough detail in their business plan to effectively communicate their sales plan.
Suggest additions and changes to their sales plan to make it more comprehensive and to better communicate the sales approach.

Solution Preview

Here you go- please let me know if you have any questions or need clarification.Good luck! Sally

Stretch 'r' Wings sales approach components are having a well-phrased Mission statement, with the company's purpose and goal clearly stated. Stretch 'r' Wings plans to "to develop and market a quick-change medical unit for aircraft and helicopters." They have a unique product, which they plan to develop, manufacture, and market. They have accessed their ability to produce and sell the product, noting their product is lighter, less cumbersome, has drawers, easier to use, and most importantly cheaper. Furthermore, they have targeted their market, through aircraft operators and hospital flight programs, analyzing the number of customers and growth rate. In addition, the company has clearly stated, time driven objectives. Stretch 'r' Wings has a sales strategy, based on hiring experts in the field and has a clear objective ...

Solution Summary

This detailed solution provides an analysis of the sales portions of the Stretch 'r Wings company. It describes the components of their sales approach, if the sales plan is effective for a business in their market with their marketing mix, if the business plan has enough detail to effectively communicate the sales plan. It also suggests additions and changes to the plan to make it more comprehensive and to help it better communicate the sales approach.

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