New Global Economy & Marketing Mix Strategies
Not what you're looking for?
How has the new economy and the global economy changed the marketing mix strategies?
Purchase this Solution
Solution Summary
This solution explains how the new economy and the global economy changed the marketing mix strategies. Includes APA references.
Solution Preview
Marketing mix strategies have adjusted for the new economy and global economy as consumers go online for more purchases and the world becomes flatter. The new economy means companies can no longer standardize marketing mix strategies. Marketing must now appeal to a flat world and be customized to individuals. Products may have trouble distinguishing themselves, since they are no longer a tactile experience for the customers. Companies must expand across market segments to gain maximum market share. This means companies now manage market segments, rather ...
Education
- BA, University of Southern California
- MSS, United States Sports Academy
- Ed.D, Boise State University
Recent Feedback
- "Thk u"
- "Thank you!:)"
- "Thank you!:)"
- "Thank you!:)"
- "Thank you!:)"
Purchase this Solution
Free BrainMass Quizzes
Organizational Leadership Quiz
This quiz prepares a person to do well when it comes to studying organizational leadership in their studies.
Six Sigma for Process Improvement
A high level understanding of Six Sigma and what it is all about. This just gives you a glimpse of Six Sigma which entails more in-depth knowledge of processes and techniques.
Employee Orientation
Test your knowledge of employee orientation with this fun and informative quiz. This quiz is meant for beginner and advanced students as well as professionals already working in the HR field.
Transformational Leadership
This quiz covers the topic of transformational leadership. Specifically, this quiz covers the theories proposed by James MacGregor Burns and Bernard Bass. Students familiar with transformational leadership should easily be able to answer the questions detailed below.
Production and cost theory
Understanding production and cost phenomena will permit firms to make wise decisions concerning output volume.