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New Global Economy & Marketing Mix Strategies

How has the new economy and the global economy changed the marketing mix strategies?

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Marketing mix strategies have adjusted for the new economy and global economy as consumers go online for more purchases and the world becomes flatter. The new economy means companies can no longer standardize marketing mix strategies. Marketing must now appeal to a flat world and be customized to individuals. Products may have trouble distinguishing themselves, since they are no longer a tactile experience for the customers. Companies must expand across market segments to gain maximum market share. This means companies now manage market segments, rather ...

Solution Summary

This solution explains how the new economy and the global economy changed the marketing mix strategies. Includes APA references.

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