How has the new economy and the global economy changed the marketing mix strategies?© BrainMass Inc. brainmass.com October 25, 2018, 8:22 am ad1c9bdddf
Marketing mix strategies have adjusted for the new economy and global economy as consumers go online for more purchases and the world becomes flatter. The new economy means companies can no longer standardize marketing mix strategies. Marketing must now appeal to a flat world and be customized to individuals. Products may have trouble distinguishing themselves, since they are no longer a tactile experience for the customers. Companies must expand across market segments to gain maximum market share. This means companies now manage market segments, rather ...
This solution explains how the new economy and the global economy changed the marketing mix strategies. Includes APA references.
Global Marketing Strategy
Describe IBM;s global marketing strategy
Discuss what countries that this company operates
Indicate the reason why the company chose a global strategy
What would another market entry strategy be for this company for a different country/region
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