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What is a benefit of a standardized marketing mix?

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What is a benefit of a standardized marketing mix? A standardized international marketing mix reduces the time it takes to prepare a marketing plan.

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Solution Summary

The benefit of a standardized marketing mix is discussed. A marketing plan is prepared for an international marketing mix.

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MARKETING MIX
It is an important component of strategic marketing plan. It involves the "mixing" of various decision factors in such a way that both organizational and consumer objectives are attained. The most common variables used in constructing a marketing mix are price, promotion, product and distribution (also called placement).
The marketing mix approach to marketing is one model of creating and implementing marketing strategies. It stresses the "mixing" of various decision factors in such a way that both organizational and consumer objectives are attained.
(www.en.wikipedia.org)

Standardized marketing mix
This means that the most of the features of the marketing mix will be same for a product across all the markets. This is a symbol of global ...

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