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How does standardization of a global product affect targeting strategies? Which methods are most effective to mitigate those affects?

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How does standardization of a global product affect targeting strategies? Which methods are most effective to mitigate those affects?

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Standardization of a global product affect targeting strategies in the sense that since the products are not localized as per peculiar taste and preference of consumers in different markets across the world, companies find it hard to convey the value ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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