Explore BrainMass

Explore BrainMass

    International Marketing Standardization: Pros/Cons

    Not what you're looking for? Search our solutions OR ask your own Custom question.

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    "Cultures around the world are becoming increasingly similar. Companies, therefore, should standardize both their products and global marketing efforts."

    1) In considering this statement, what would be agreements with it and disagreements with it?

    2) Are there certain industries for which it might be more or less true? What would they be?

    © BrainMass Inc. brainmass.com March 5, 2021, 1:02 am ad1c9bdddf

    Solution Preview

    1) In considering this statement, I feel like standardization agreements would ensure and foster better global markets' ethical principles and social responsibility initiatives. The advancements in both technology and transportation would also allow standardization to make more uniform trends and again allow common norms, rules, protocols, and regulations to permeate companies, products, etc. I feel that it would communicate clearer ...

    Solution Summary

    150 words of brainstorming ideas are offered to briefly express pros and cons of International Marketing Standardization.