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International Marketing Standardization: Pros/Cons

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"Cultures around the world are becoming increasingly similar. Companies, therefore, should standardize both their products and global marketing efforts."

1) In considering this statement, what would be agreements with it and disagreements with it?

2) Are there certain industries for which it might be more or less true? What would they be?

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Solution Summary

150 words of brainstorming ideas are offered to briefly express pros and cons of International Marketing Standardization.

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1) In considering this statement, I feel like standardization agreements would ensure and foster better global markets' ethical principles and social responsibility initiatives. The advancements in both technology and transportation would also allow standardization to make more uniform trends and again allow common norms, rules, protocols, and regulations to permeate companies, products, etc. I feel that it would communicate clearer ...

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Stacy Shaneyfelt, MA
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  • BS , Slippery Rock University
  • MA, Slippery Rock University
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