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    Market Intermediary

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    What are the pros and cons of using a market intermediary?

    © BrainMass Inc. brainmass.com October 9, 2019, 6:41 pm ad1c9bdddf
    https://brainmass.com/business/marketing/market-intermediary-94609

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    Please see response attached for best formatting (also presented in part below). I hope this helps and take care.

    RESPONSE:

    1. What are the pros and cons of using a market intermediary?

    One way to approach this question is to look at an example of a specific type of market intermediary and the related pros and cons. For example, one of the best examples of affiliate marketing intermediary is commission-junction. Some mains pros of this market intermediary are:

    ? There are thousands of products and services for an affiliate marketer to choose from.
    ? Good statistics and reports.
    ? Good quality companies and no cheap products.
    ? Options for affiliate marketers to choose whether button, text or banners to be added in their site.

    Some cons are:

    ? Difficult interface for new person, it takes time to learn about it.
    ? There is less variety of products.
    ? Some product application takes time when you apply for an affiliate program through CJ http://ezinearticles.com/?Commission-Junction---Pros-and-Cons&id=176915

    Example 2: Job seekers uses intermediaries

    The first, and most common, strategy used by job seekers to capture job leads is information gathered from intermediaries (or go-betweens?some thing between the job and the job seeker). The intermediaries may be things such as written or Internet classified advertisements, job postings at businesses, or professional job finders such as counselors, placement specialists, or public and private employment agency personnel. It is interesting to note that only 10-15% of jobs are actually obtained using this method.

    ? Pros of using intermediaries: this is the easiest way to find out about jobs being advertised by local businesses?you simply pick up the phone to check in with people helping you, read newspapers or job listing sites on the Internet, or watch for postings at businesses you frequent (or have others who know you watch for postings).

    ? Cons of using intermediaries: only posted jobs come to your attention and many of those jobs are less desirable, which is why they are advertised regularly?to keep large numbers of applicants available.
    Also, as you may have noticed, sometimes jobs that are advertised that sound tailor-made for you are, in fact, tailor-made for someone else?the employer has only advertised to meet the legal requirement to do so. In addition, by the time that the advertised job has come to your attention or to the attention of your counselor or other paid helper, it has also come to the attention of many other people who may have already submitted their applications. http://www.afb.org/Section.asp?SectionID=7&TopicID=209&SubTopicID=60&DocumentID=2182

    Also see ...

    Solution Summary

    This solution discusses the pros and cons of using a market intermediary.

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